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  • Writer's pictureViktor Vukovic

Insurance Broker vs Direct Insurer: How Do They Differ?

Insurance brokers and insurers play distinct roles in insurance, and understanding their differences is essential for making informed decisions about your coverage.

While insurers provide insurance directly to consumers, insurance brokers act as intermediaries, working with various insurers to find the best policies for their clients.

In this blog post, we will delve into the roles of insurance brokers and insurers, explore the benefits of working with a broker, and provide tips on finding a reputable broker.

So, let's unravel the complexities of insurance and discover how insurance brokers can be your trusted teammates in navigating the insurance landscape.

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Role of an Insurance Broker

An insurance broker is an intermediary who helps clients find the best insurance coverage for their needs. Unlike insurance companies, which sell policies directly to consumers, brokers work with various insurers to select the right policy for their clients. 

Some of the tasks an insurance broker performs for their clients are:

Assessing Risk  

The most critical role of an insurance broker is to evaluate the specific risks associated with their client's situations and identify the best insurance solutions to manage them. An experienced broker deals with cases like yours all the time and knows where the risks are (even if you don't!).

Providing Advice

Insurance brokers advise clients on which types of coverage will best meet their needs and extra coverage their clients may have yet to think of and can decipher the inclusions of each policy. They also inform clients about available discounts and other options that may benefit their unique situation.

Negotiating Deals

Brokers use their insurance market knowledge to negotiate with insurers on their client's behalf, helping secure competitive prices and favorable terms. They often negotiate deals by bundling different products or accessing products not offered to the general public.

Researching Policies

Have you ever read an insurance policy? If you have, you know they can be confusing and overwhelming. Insurance brokers will research various policies and recommend the ones that meet their client's needs, so you don't have to. They have detailed knowledge of policy features, exclusions, and limits to provide accurate advice and recommendations.

Serving as a Liaison

Insurance brokers serve as a liaison between policyholders and insurers, helping to ensure that both parties are fully informed throughout the process. They also handle any claims disputes that arise between the two parties.

Working for the client

Unless specifically advised otherwise, the broker works for their client, and has a duty of care and a responsibility to work for the best interest of the client.

Role of an Insurer

So, what is the role of an insurer, then? An insurer is a company that provides insurance coverage to individuals or businesses.

A few examples of insurers in Australia are Allianz Insurance, Suncorp, and Youi.

The role of an insurer is to manage risk by providing financial protection to their customers in the event of a loss (e.g., an accident or theft). 

They do this by assessing the potential risks associated with specific activities and offering appropriate coverage. Insurers also provide advice on how to reduce risk through risk management strategies. In addition, insurers often invest the funds they collect from policyholders to generate profits.

Insurance companies offer a variety of policies, such as life, health, car, and homeowners insurance. Individuals and businesses purchase insurance policies to protect themselves from financial losses from unforeseen events, such as accidents, fires, or natural disasters.

When you purchase an insurance policy, you contract with the insurer. The insurer agrees to pay for certain types of losses that may occur during the policy period in exchange for your premium payments. To financially protect itself, the insurer may spread the risk of failure by reinsuring its policies with other insurers.

Insurers are responsible for assessing the risk associated with covering a particular customer or group and providing the appropriate coverage. They also manage the claims process when customers make a claim on their insurance policies. This service involves assessing and verifying the claim before deciding how much money should be paid out and under what terms.

Insurers must be licensed by the states in which they do business. They are regulated by state laws that govern the types of insurance coverage they can offer and how they must operate. Insurers must also follow federal laws and regulations, such as anti-discrimination and consumer protection.

Interests of the Company

Unlike an Insurance broker, the Insurer works for the benefit of their shareholders. It is the insurance companies duty to make profit. Whilst they do have a duty to pay claims and act reasonably, their primary purpose is to act in their own best interest.

Benefits of Working with an Insurance Broker

You may wonder what the benefits of working with an insurance broker are when you can purchase your policy directly from the insurer.

Well, it depends on how experienced you are with insurance policies and if you have time to research all your options.

You may find engaging an insurance broker can provide several benefits, including:

Quotes from Multiple Insurers

Your insurance broker will provide quotes from multiple insurers, saving you time and stress. It's best to get an insurance broker who knows what they are looking at to narrow down your options and make sure you compare apples with apples. 

Expertise and Guidance

Insurance brokers have extensive knowledge about the various types of insurance available, are much faster at selecting policies that fit your situation, and can offer expert guidance to help you choose the right policy for your needs.

Customised Coverage

If you have a more complex situation, an insurance broker can customise a policy to meet your specific needs, ensuring you have the coverage you need and don't overpay for it.

One-Stop Shopping 

An insurance broker can save you so much time. Rather than dealing with multiple insurers yourself, an insurance broker can provide a one-stop solution for all your insurance needs.

Claims Support

If you need to make a claim, an insurance broker can assist you in navigating the process and ensure that your claim is handled correctly. They do this all the time and often know the right people to speak to, and they can speed up the process, ensuring you get all you are entitled to under your policy.

Customer Service

Your friendly insurance broker will also remind you when your policy is due to be renewed so your policies don't lapse and advise you of any new products in the market that may suit you better.

As you can see, there are many benefits of working with an insurance broker to help you purchase the right insurance policy for your situation. 

How to Find a Reputable Insurance Broker

If you're looking for a insurance broker, there are a few things you can do to help narrow down your search. 


First, ask your friends, family, and colleagues if they have any recommendations. Once you have a few names, check out each one's website and read through their "About" page to get a feel for their business.

Next, call each broker and ask about the type of insurance you want. 

Find out how long they've been in business and their experience with the type of policy you're interested in. Interview multiple brokers so that you can compare prices and coverage options.

Qualified and Licensed

Brokers are legally required to have a license to sell insurance.

To get a license, they must possess at least a Certificate III in Insurance Broking, be registered with APRA and ASIC, and complete continuing education courses on different aspects of the insurance industry.

In addition to being licensed, many Australian brokers are also members of professional organisations such as the National Insurance Brokers Association (NIBA)

So, when looking for a reputable insurance broker, research and ensure they are qualified and licensed to operate in your state or territory.


If you are overwhelmed with insurance options, insurance brokers are invaluable allies in finding the right coverage for your needs. Their expertise, access to multiple insurers, and ability to tailor policies to your situation make them indispensable in the insurance landscape. 

From assessing risks and providing expert advice to negotiating deals and offering ongoing support, insurance brokers offer a range of benefits that can save you time, money, and stress.

When searching for an insurance broker, conduct thorough research, ensure they are qualified and licensed, and seek recommendations from trusted sources. 

By partnering with a reputable insurance broker, you gain a trusted advisor who will guide you through the complexities of insurance, ensuring you have the right coverage to protect what matters most. 

They work for you, and not for the insurer.

So, take advantage of insurance brokers' expertise and services and gift yourself comprehensive protection and peace of mind.



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67 Lytton Rd, East Brisbane Queensland 4169.

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ACN 606 142 027
ABN 60 606 142 027

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We create insurance cover that will ensure your risk is managed.

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